Small Business Online Marketing

With the recession in full flow and more small businesses closing all the time, those that have survived this far are understandably keen to do everything they can to stay afloat. One key element to this is the use of the internet to cost effectively market whatever product or service is being offered.

The good news is that small business online marketing can be incredibly effective if done right and in my experience can produce the biggest bang for your buck possible in comparison to old-media types of advertising such as local newspapers or Yellow Pages adverts.

Indeed, once your online marketing campaign is up and running, if you have done it right, you should find that it continues to bring in business for you on a daily basis for month after month. Indeed, in our longest-term study to date, a website set up in 2003 to market a small business online still brings in revenue each month without having been touched since it’t initial launch.

Possibly the most productive online marketing you can do in terms of return on investment is to combine a well-built website with professional search engine optimization. This will lead to a website that is listed prominently in the search engines for terms that relate to your business, thus driving new potential customers to your door all day, every day. Your website acts then as a landing area for these people and convinces them to do business with you And as a result your bottom line benefits.

Small Business Internet Marketing – An Introduction

Small businesses are the power that fuels our economy and every small business owner should be proud of what they are doing. Supporting the economy, creating jobs, offering customers better service and so on. But despite all the good points, running a small business can be a challenge.

Finding cost effective ways to attract new business is key and this is where small business internet marketing can come by using the amazing power of the internet, combined with the low cost of entry, to get the message out to a huge potential audience. Many small businesses swear by the results they have generated through internet marketing and I know several hotel owners who claim that over 90% of their clients now find them thanks to their activities on the internet.

The real challenge with small business internet marketing is in figuring out what exactly you should be doing – and then whether you want to do it yourself which may be cheaper but less effective, or hire a professional marketing team to help you. Of course hiring help may initially prove more expensive but on the other hand your results may be so much better that such a small investment is worthwhile for you.

Whilst there are a multitude of ways to market a small business online, one of my favourite methods of all is to use the free search engines. By carefully placing your website in the search engines in such a place that it appears for searches that relate to your business you can ensure a steady flow of potential customers arriving to your website each day.